Cartier Cartier’s brand story _ Cartier SA is a French watch and jewellery manufacturer founded in 1847 by Louis-Fran?ois Cartier at Rue Montorgueil 31 in Paris. In 1874, his son, Yafa Cartier, inherited his management rights, and his grandsons Louis Cartier, Pierre Cartier and Jess Cartier developed it into a world famous brand. It is now a subsidiary of Compagnie Financière Richemont SA Bvlgari Watches imitation. Cartier Cartier’s brand story _ Review Cartier’s history is to review the history of modern jewellery changes in the past century, in the development of Cartier, has been closely related to the royal family and celebrities of various countries and close contacts, and Has become the luxury dream of global fashion people. For more than a century, Cartier, known as the “emperor’s jeweler and jeweler’s emperor”, has created many exquisite and unparalleled masterpieces for humanity with its extraordinary creativity and perfect craftsmanship. The legend of Cartier began in 1847. Louis-Francois Cartier (1819 – 1904), 29, took over the jewelry store in Rue Montorgueil, Paris, from Adolphe Picard. In 1846 Replica Bvlgari Bracelets, Louis-Francois registered a Cartier company with a diamond-shaped logo surrounded by the acronyms L and C of their own name Replica Bvlgari B.zero1 Rings. This means the official birth of Cartier, a heart-shaped symbol symbolizing a legendary love story. And the beginning of the luxury kingdom. At that time, Paris, after some turmoil in the battle for the throne, restored the past glory of Huadu, which greatly promoted the prosperity of the Paris jewellery industry. Cartier was fortunate to have been recommended by Princess Napoleon III, the young cousin of the family, and the business grew. In 1902, Cartier’s stores had opened from Paris to London and New York, and New York gradually became the headquarters of the Cartier Kingdom. Father and son have only passed down two generations, and Cartier has become the world’s ‘king of jewelry.’ Cartier’s story Founded in 1847 in Paris, France, In 1847, Louis-Fran?ois Cartier took over the jewellery workshop of his Adolphe Picard at Rue Montorgueil 29 in Paris. Maison Cartier was born. In 1899, Maison Cartier moved to Maison’s current address: 13 rue de la Paix. And Maison’s future is dominated by the three Cartier brothers: Louis, Pierre and Jacques. They travel around the world, from India to Russia, from the Persian Gulf to the United States. The branches were established in London and New York in 1902 and 1909 respectively. The cornerstone of Maison Cartier was thus laid. Cartier soon became famous in the European court. Prince of Wales (Edward VII in 1902), named Cartier as ‘King of the King’s Jewelers and Jewelers’, and in 1904 awarded Cartier as the first court supply license for British court suppliers. Cartier’s design features the exoticism of civilization found in the three brothers’ global travel. Today, Cartier designs, whether high-end jewellery or contemporary jewellery products, such as the Caresser d’Orchidées par Cartier collection, are all based on unique technical know-how, style and expertise to explain Maison’s values. Cartier classics are passed on With the reputation of the jewellery kingdom, Cartier became the royal jeweler of the European royal family and was hailed as “the jeweler’s emperor, the emperor’s jeweler.” The British royal family had ordered 27 crowns for Cartier. Spain, Portugal, Romania, Egypt, the Prince of Orleans, the Prince of Morocco and the royal family of Albania also appointed Cartier as a royal jeweler. The third generation of Cartier is not only satisfied with the reception of distinguished guests in gorgeous shops, the three brothers continue to travel. Around the world, Quest and Hunt. Pierre went to Russia to find the finest jade and the precious jade of the carved animals. Jacques went to the Persian Gulf to find the perfect pearls; he also went to India to transport the beautiful jewels of the local kings back to London. Studio, redesign The brothers also bought a large number of pearl gems from the Indian prince. The eldest son Louis is a talented designer who revolutionized the use of platinum in the jewellery setting. Cartier’s jewelry is deeply influenced by Russia, Egypt, Persia, The influence of French and other local cultures, especially the inspiration of oriental colors, through the formation of completely abstract designs through geometric figures, the characteristics of exotic cultures are expressed through special channels. Jewelry design requires classic aesthetics, but also with contemporary spirit. In the interpretation, the works can be more contemporary and accepted. The long-established Cartier has had many important design topics, including “series of theme creation” and “reproduction of the fine art of fine jewelry”. These traditional design concepts are Cartier has a profound influence.
The combination of the characteristics of the times and the charm of the traditional craftsmanship is the highest level that Cartier’s fine jewellery collection has been pursuing. In the smooth lines and the clear colors, Cartier plays the true meaning of beauty – beauty lies in simplicity but not in complexity, but in harmony. Not in conflict. Jewelry designer Crafted craftsmen, the unique design of the ornaments harmoniously reflects Cartier’s graceful style. Cartier has launched watches since 1888, the famous styles include the 1911 Santos watch, the patented pleated clasp in 1909 In 1919, Tank watches, etc. Under the management of Louis, Cartier continued to expand and continue to exude infinite charm. Its marketing products are now mostly bags, bracelets and other jewelry, watches, etc. Cartier (Cartier) heritage and Development as a highly respected brand, Cartier also played its own unique charm on the stage, and formed a century of luxury love with the stars. Whether it is on the screen in the theater, or in the classic red box and Against the backdrop of silk, Cartier has a dazzling brilliance. With the development of the Hollywood film industry, Cartier has become an ideal partner for filmmakers. They hope to improve the positioning of the film through the background of their European royal jewellery suppliers. Cartier attracts a large number of directors, stars and audiences, creating a film and television myth. Today, Cartier is a leader in the luxury brand market, particularly in the jewellery and watch industry, with more than 200 boutiques and a unique distribution network on five continents. With its rich expertise and experience, Cartier has an important position in every important historical moment. The generational legend from 150 years ago has been passed down to the present, and it continues its unique charm in the field of luxury, writing a history of success. Today, Cartier is an extremely important brand in the Richemont Group. The Richemont Group was founded in 1988 by Johann Rupert as President. Other major brands owned by the Richemont Group include: Montblanc, Dunhill, Earl, Baume \u0026 Merci, Vacheron Constantin, Officine Panerai, Lancel, Chloe, Sulka, Hackett, Old England, Shanghai Tang, Seeger and James Purdey-Sons.